Jan's Home Marketing Plan
While each marketing plan is custom tailored to the
individual client's needs, this list represents a typical plan.
- Prepare a comprehensive Computerized
Market Analysis on the property.
- Promptly enroll the property in the Fort Wayne Multiple Listing Service.
- Provide the video titled "Preparing Your Home to Sell".
- Provide the video titled "Kid's Survival Guide for Relocation".
- Provide homeowner with "Advice to Help Your Home Sell Quickly" brochure.
- Explain the home-selling process in detail.
- Have the home professionally photographed, inside and out.
- Produce a Visual Tour and post it to the internet
- Post your listing on the internet at REALTOR.COM and other real estate
- Produce full color home feature sheets and photo postcards for the property.
- Place a For Sale sign on the property with a feature sheet holder.
- Install a secure lock box to facilitate ease of showings.
- Advertise your home in the Real Estate and Homes Magazine.
- Write and place classified advertising in the "New Listings" section of the
- Prepare a "Homebook" to help show the property.
- Involve the homeowner to maximize marketing position.
- Review your property's features with other in-office real estate agents.
- Notify residents of the surrounding area that the property is for sale via direct
- Notify the outstanding agents in other real estate companies about the property.
- Promote the property to agents at their office meetings.
- Canvas centers of influence to locate prospects.
- Monitor listing and sales activities to maintain competitive position in the
- Make available a one year home protection plan for purchaser.
- Analyze ALTERNATIVE FINANCING PLANS for prospects.
- Calculate HOMEOWNER'S ANALYSIS.
- Follow-up on showings to obtain prospects' reactions.
- Provide feedback about showings on a regular basis by phone, e-mail
and/or in writing.
- If you have moved and your home is vacant, Jan will decorate your home with accessories
that will add color and soften the "empty" look.
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