Jan's Home Marketing Plan

While each marketing plan is custom tailored to the individual client's needs, this list represents a typical plan.

• Prepare a comprehensive Computerized Market Analysis on the property.
• Promptly enroll the property in the Fort Wayne Multiple Listing Service.
• Provide the video titled "Preparing Your Home to Sell".
• Provide the video titled "Kid's Survival Guide for Relocation".
• Provide homeowner with "Advice to Help Your Home Sell Quickly" brochure.
• Explain the home-selling process in detail.
• Have the home professionally photographed, inside and out.
• Produce a Visual Tour and post it to the internet
• Post your listing on the internet at REALTOR.COM and other real estate sites.
• Produce full color home feature sheets and photo postcards for the property.
• Place a For Sale sign on the property with a feature sheet holder.
• Install a secure lock box to facilitate ease of showings.
• Advertise your home in the Real Estate and Homes Magazine.
• Write and place classified advertising in the "New Listings" section of the newspaper.
• Prepare a "Homebook" to help show the property.
• Involve the homeowner to maximize marketing position.
• Review your property's features with other in-office real estate agents.
• Notify residents of the surrounding area that the property is for sale via direct mail.
• Notify the outstanding agents in other real estate companies about the property.
• Promote the property to agents at their office meetings.
• Canvas centers of influence to locate prospects.
• Monitor listing and sales activities to maintain competitive position in the marketplace.
• Make available a one year home protection plan for purchaser.
• Analyze ALTERNATIVE FINANCING PLANS for prospects.
• Calculate HOMEOWNER'S ANALYSIS.
• Follow-up on showings to obtain prospects' reactions.
• Provide feedback about showings on a regular basis by phone, e-mail and/or in writing.
• If you have moved and your home is vacant, Jan will decorate your home with accessories that will add color and soften the "empty" look.

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