Real Estate Advice Column - Join A Working Partnership

Join A Working Partnership!

True or false? Once you have chosen a REALTOR to represent you in the sale of your home and have signed a listing, you should get out of the way and let the REALTOR find a buyer. False. Selling a home quickly and at the best possible price requires involvement by the owners as well as the REALTOR in the selling process. The sellers' responsibilities fall into two areas: l) providing a home that is fairly priced with attractive terms, and 2) providing a home in marketable condition. The REALTOR is responsible for preparing and implementing a marketing plan which will attract suitable buyers to the home resulting in an acceptable transaction for the sellers.

Pricing is important because most buyers comparison shop before making their purchase decision. As a result, they eliminate homes which are priced above "fair market value". The REALTOR can provide details of recent sales in the local market, as well as pricing of similar homes currently for sale. This data can be used by the sellers to arrive at a price which reflects the value offered by their home.

Providing an attractive home in marketable condition is critical to a successful sale too. No matter how effective the marketing plan, buyers expect to purchase a home in excellent condition. By performing an objective walk-through inspection of the home, the REALTOR can provide the sellers with a list of possible improvements. It is then up to the sellers to see that the home presents a positive first impression.

With the sellers participation, the REALTOR will create an imaginative marketing plan. This plan will target groups of buyers most likely to purchase the home. Advertising and promotion will be placed to attract their attention. The home is thus positioned to appeal to the widest possible segment of purchasers.

The next time you sell your home, plan to work in partnership with your REALTOR. The results can be an emotionally and financially satisfying home selling experience.

If you would like to work together to sell your home, please call me at 260-489-7024 or outside of Fort Wayne call 1-800-395-9527.

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